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PANGAN, Ronnie D.

PANGAN, Ronnie D.

Updates

Engineering receives ADI professorial chair award donation to boost its projects

Engineering receives ADI professorial chair award donation to boost its projects

The Faculty of Engineering formally received the Professorial Chair Award…

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All BS engineering programs now ABET-accredited

All BS engineering programs now ABET-accredited

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UST recognizes research achievements of faculty

UST recognizes research achievements of faculty

A total of 121 faculty members were recognized in the…

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More Updates

Mr. Ronnie D. Pangan, PhD

Department of Communication and Media StudiesÌý

rdpangan@ust.edu.ph

Academic Qualifications

Research Highlights

Research Interests

Academic Qualifications

Degrees

  • Doctor of Philosophy in Commerce,ÌýUniversity of Santo Tomas – Manila, Philippines
  • Master of Science in Advertising, University of Santo Tomas – Manila, Philippines
  • Bachelor of Fine Arts major in Advertising, University of Santo Tomas – Manila, Philippines

Research Highlights

ÌýÌý

Research Interests

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Courses Handled

Major Recognitions

Professional Activities

Courses Handled

ÌýÌý

Major Recognitions

Ìý Ìý

Professional Activities

  • Officer-in-Charge/Sales Director, Emergent Digital Teacher, Inc., November 2017-PresentÌý
  • Assistant Professor, Department of Communications, University of Santo Tomas, Manila, June 2013-PresentÌý
  • Professor, ETY School of Business and Management, MAPUA University, 2013-2017
  • Professor, Department of Fine Arts, St. Scholastica’s College, 2013-2017Ìý
  • Manager – Philippine Office, ISA Group Philippines May 2009-May 2013Ìý
  • Sales and Marketing Manager – Educational Institutions, Manila Ocean Park (China Oceanis, Inc.), November 2005-February 2009Ìý
  • Manager – Philippine Admissions Office, Raffles Education Network, August 2002-October 2005Ìý
  • Marketing Manager, Bestworld Beverages, Inc. January 1998-June 2002Ìý

Selected Publications

Selected Publications

  • Company-Cause Fit and Liking FB Pages – A Proposed Model for CSR Marketing Communication
  • Proposed Models for CSR Marketing Communications on Facebook based on Company-Cause Fit and Consumer Responses
  • Influence of FB CSR Marketing Communication’s Company-Cause Fit to eWOM
  • A Phenomenological Study On The Reception Of Philippine Lgbtq+ Audiences Towards Queerbaiting In American Television Series
  • An Analysis of Influencer Marketing and its Relationship with Purchase Intentions, Brand Relationship and Self-Concept amongst Gen Z Women towards the Facial Cosmetics Industry

²ÝÁñÊÓƵ of Santo Tomas is one of the leading private research universities in the Philippines and is consistently ranked among the top 1000 universities in the whole world. With academic degrees and research thrusts in the natural, health, applied, social, and sacred sciences, as well as business and management, the University continuously strives to make a positive impact on the society.

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