Dr.聽Francis聽Lawrence聽B. De Jesus, Chair of the聽Department of Marketing Management聽of the聽College of Commerce and Business Administration, along with聽BSBA major in Marketing Management聽students presented papers in the Chung Yuan Christian University, as part of the two universities鈥� joint academic venture, which bore the theme 鈥淚nternational Discourse in the Retail Environment of the Philippines.鈥�
De Jesus presented the paper 鈥淎ssimilation of International Consumer Products in the Philippines as a testament of Modern Cultural and Economic Integration in Asia鈥�. The primary paper is a collaborative work with students from the Marketing Management Department.
Students likewise presented their papers in the said event. Leanne Christine A. Gono, Van Kevin L. Li, and BJ I. Mercado presented their paper 鈥淭aiwan鈥檚 influence in the food retail industry of the Philippines,鈥� while Angelu Alcaraz, Keith Bonus, and Jellah Ricalde presented the paper 鈥淎 comparative analysis between western and asian influence in the retail sector of the Philippines.鈥� Finally, John Simon E. Abraham, Isabela V. Bacay, Kristian George M. Hinanay presented the paper 鈥淎sian Countries abs Its Influence on the Non-food Retailing Environment of the Philippines.鈥�
The academic trip also includes benchmarking with the Chung Yuan Christian University and Ming Chuan University, MICE Industry Immersion with Interplan Corporation, a visit of the Taiwan Food and Beverage Expo, and a curricular retail audit program of the Taipei Retail Consumer Environment.
