Under Marketing Management and Entrepreneurship: 

a. Distribution, Logistics, and Supply Chain

b. Procurement Governance

c. Key Accounts Management 

d. Export Management  

e. Sales Management 

f. Customer Experience Management 

Under Human Resource Management:

a. HR Planning

b. Recruitment, Selection, & Retention

c. HR Information Systems 

Under Financial Management: 

a. Trust and Treasury 

b. Business Development 

Among the invited course plan validators are the following key industry personalities:

GT CAPITAL PARTY

MS. SUSAN E. CORNELIO

Vice President, Human Resources and Administration Department

GT CAPITAL HOLDINGS, INC.

Charlene Q. Cobarrubias – Talent Management Head

Patrick Louis Bien T. Regondola – Compensation and Recruitment Head

Judith A. Legaspi – Employee Benefits and General Services Head

Madel Garcia – Isip – Talent Acquisitions Head

JG SUMMIT PARTY

Mr. Ariel F. Faraon

Head of Procurement Governance

JG Summit Holdings, Inc.  

Mr. Nestor Ian F. Fieldan

Procurement Strategy Manager

JG Summit Holdings, Inc.  

FIRST METRO SECURITIES BROKERAGE CORP

Mr. Andro Leo I. Beltran

Assistant Vice President, Head of Business Development and

Market Education

First Metro Securities Brokerage Corporation

The College’s programs are enjoy many laurels, making it one of the industry’s business school of choice, with its graduates now employed and/or leading various industries and corporations. Its Marketing Management Program as a Two-Time Marketing School of the Year of the Philippine Marketing Association. Its Financial Management is a CFA-aligned program. Its Human Resource Management is a partner of the Human Resource Educators Association of the Philippines, and its Entrepreneurship Program is the first PACUCOA Level 3 accredited program of NCR.

Dean Assoc. Prof. Leonardo M. Canoy Jr. PhD., Assistant Dean Al Faithrich Navarrete PhD., College Secretary Francis Lawrence B. De Jesus, PhD, and Instructors Michelle Avila, Joseph Peter Marquez served as the Industry Validation Committee of the College, while the various Department Chairs and Course Leads led the presentation of the course plans for validation.

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The team members, who represented the UST College of Commerce and Business Administration, bested 15 teams form other colleges and universities in the Philippines.��

Meanwhile, the coaches who guided the team were Department of Marketing Management Chair Mr. Francis Lawrence B. de Jesus, PhD, Mr. Antonio Jr. E. Etrata, MBA, and Ms. Abigail Posadas. Moreover, the team also received coaching support from notable alumni, namely Mr. Peter Rico Wong, Mr. Jim Kenneth Lazam, and Mr. Christian Dave Marcaida.

The theme of the 29th AGORA Youth Awards was “Brilliance Still Shines”, in conjunction with AGORA’s 41st year.

A collaboration between the academe and affiliate organizations for marketing students, the Philippine Marketing Association holds the AGORA Youth Awards to recognize the best marketing students for the school year, offering the country’s future marketers with the chance to show their ability to apply knowledge and theory to actual business cases.

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The panel is tasked to achieve the following objectives: 1) to standardize terms and semantics associated to new world skills required in every form of business; 2) to standardize job roles and basic skillset requirements for every business-related employment positions; and 3) to support informed decisions about career goals upgrading and planning.

The appointment of De Jesus to the panel was confirmed by DTI-PTTC Executive Director Nelly Nita N. Dillera, CESO III, who is also serving as the Project Director of the Philippine Skills Initiative, in a ceremony participated in by the representatives from the sector agencies leads of the government, industry associations presidents, education and higher learning institutions, administrators and officials, and labor union leaders.

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Through video presentations, the competing teams were tasked to showcase the strengths of ASUS TUF gaming products in behalf of their target market, which were student gamers.

The 3-Marketeers, a team composed of Festin Alyssa, Rikki dela Cruz, and Natasha Cruz, are all from the Bachelor of Science in Business Administration, major in Marketing Management program, and they bagged the first place for their presentation entitled “Connect even through the TUF times”.��The 3-Marketeers is under the guidance of the College of Commerce and Business Administration faculty member Mr. Antonio E. Etrata, MBA.

Meanwhile, ARK, a team composed of Faculty of Engineering students Allyana Deveza and Ryan Carlo Villanueva, who are both from the BS Electronics Engineering program, and Kim Limuel Dolor of the BS Mechanical Engineering program, bagged the 3rd place in the competition.

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Samantha Grace G. Paradero ranked first, followed by Austine D. Lee. Capturing the third spot is Maria Vanessa R. Villa, while Business Economics alumnus Francis Lee Y. Martinez ranked fourth. Finally, Jose Rafael Antonio R. Marcelo ranked fifth.

The certification was conducted nationwide in March 2021 by Junior Achievement Philippines, an affiliate of Junior Achievement World Wide.

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Anica Monique Andulan, Adrian Aggabao, Khirvy Dy, Gabriel Flores, Kurt Garcia, Kenneth Olivares, Millenross Palomo, Jenn Chloe Raquepo, Daryll Sallan, and Vince Solis lent their services during the said event, engaging in real-life corporate practice of marketing management even while at school. The students’ research outputs were translated into strategic action plans for SEA OIL Philippines’s adoption, in keeping with the University’s recently signed agreement with the company. They were guided by Market Research adviser Antonio E. Etrata, PhD and Department of Marketing Management Chair Francis Lawrence B. De Jesus, PhD. 

In attendance during the final meeting were SEA OIL officials, namely Chief Financial Officer and President for Retail Business Mark You, Vice-President for Corporate and Consumer Marketing Jose Jaime dela Fuente, Corporate Consumer Marketing Department Senior Manager Serge Rodriguez, Knowledge Base Supervisor Gia Guevarra, Program Roll-outs Supervisor Martin Tiosejo, and members of the Corporate Consumer Marketing Team.

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The partnership paves the way for BSBA Marketing Management students to design, implement, and turnover marketing research deliverables for SEA OIL. This will allow the students to achieve “learning outcomes grounded on real-world scenarios from the perspective of the one of the biggest and most respected corporations in the country,” according to Marketing Management Chair Francis Lawrence B. de Jesus, PhD.

In his message, dela Fuente expressed appreciation to UST for the partnership, especially at a time when the company assesses marketing sentiments as part of its “Fuel PH to Recovery” project. 

The students who will conduct the marketing research will be under the supervision of Mr. Antonio E. Etrata.

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Representing the UST CCBA in the signing was Dean Leonardo M. Canoy, Jr., Ph.D., and serving as witnesses were CCBA Secretary Asst. Prof. Al Faithrich C. Navarrete, Ph.D., and Marketing Management Department Chair Mr. Francis Lawrence B. De Jesus, Ph.D., and Marketing Research faculty member Mr. Antonio E. Etrata.

PSB was represented by its President, Jose Vicente Alde, and attending as witnesses for PSB were First Vice President and Chief Customer Experience and Human Resources Officer Ms. Mary Jane Valero, Ph.D.; Senior Vice President and Chief Information Technology Officer Mr. Neil Estrellado and People and Culture Head Mr. Rex Jardinero. Established in 1959, PSB is a subsidiary of the Metropolitan Bank and Trust Company, and has been recognized as one of the strongest banks in the Philippines by the Asian Bank in its annual ranking for its 2016-2017 edition.    

The agreement, which covers the courses Market Research, Product Development Management, and Customer Experience Management under the Marketing Management program, will integrate curricular tasks that will be recorded under students’ performance assessments. Through such activities, students will be able to learn marketing principles with professional oversight as it brings the realities of the marketing industry inside the classroom and combines it with structured marketing science. The MoU is effective from A.Y. 2019-2020 until A.Y. 2024-2025. 

According to Marketing Management Department Chair Dr. Francis Lawrence B. De Jesus, “[The MoU] is the first phase in establishing an in-campus marketing consultancy capable of catering to the market research needs of the industry’s biggest players.”

In a related development, PSB also commended five students under the Marketing Management program, namely, Menchie Hernandez, Joshua Isidro, Aaliyah Jimenez, Jerome Espina, Leanne Gono, for having the “Most Industry Relevant Market Research Outputs.”

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De Jesus presented the paper “Assimilation of International Consumer Products in the Philippines as a testament of Modern Cultural and Economic Integration in Asia”. The primary paper is a collaborative work with students from the Marketing Management Department.

Students likewise presented their papers in the said event. Leanne Christine A. Gono, Van Kevin L. Li, and BJ I. Mercado presented their paper “Taiwan’s influence in the food retail industry of the Philippines,” while Angelu Alcaraz, Keith Bonus, and Jellah Ricalde presented the paper “A comparative analysis between western and asian influence in the retail sector of the Philippines.” Finally, John Simon E. Abraham, Isabela V. Bacay, Kristian George M. Hinanay presented the paper “Asian Countries abs Its Influence on the Non-food Retailing Environment of the Philippines.”

The academic trip also includes benchmarking with the Chung Yuan Christian University and Ming Chuan University, MICE Industry Immersion with Interplan Corporation, a visit of the Taiwan Food and Beverage Expo, and a curricular retail audit program of the Taipei Retail Consumer Environment.

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“Napakalaki ang nagawa at naiambag ng mg Tomasinong guro sa mga ma-tagumpay na Tomasino. Sigurado ako na kabilang kayo sa inspirasyon ng mga mag-aaral sa kanilang pagsusumikap na makamit at matupad ang kanilang mga pangarap. Hindi lamang iyan maliit na bagay,” Rector Rev. Fr. Herminio V. Dagohoy, O.P. said in his message. “Pinapatunayan ito ng napakaraming mahuhusay at kapuri-puring indibidwal na mula sa iba’t-ibang larangan na nagmula sa ating pamantasan,”

According to Fr. Dagohoy, the theme underscores the relationship between dignity and quality. “Ang dignidad ng guro ay nakabase sa kanyang atas, sa kanyang mandato, sa kanyang responsibilidad; samakatuwid, sa kanyang tungkuling ginagampanan: ang paghubog sa mga kamalayan upang masusing timbangin ang katwiran at turuan ang mag-aaral kung papaano umiwas sa panlilinlang, manindigan sa katotohanan, at ipaglaban ang katarungan.”

“Ang saligan ng dignidad ng pagiging guro ay ayon sa antas ng kanyang pagtupad sa atas na iginagawad sa kanya; ito ang nag-aangat sa guro. Ginagawa siyang kakaiba at nagtatangi sa kanya sa ibang mga larangan,” Dagohoy added.

Give Students a Chance

Honorary Speaker Prof. Gerardo Janairo, PhD, De La Salle University Chancellor and a Thomasian from the College of Science, recalled his days in UST as a BS Chemistry student who spent his college days with a bad start. Janairo turned this around, though, credited his Thomasian professors for giving him a lending hand in times of trouble and most especially in retaking the bar exams. “Sila ang mga tao na nagbigay ng inspirasyon sa akin at nagbigay ng pag-asa,” he said.

As a professor, Janairo said he preferred to handle “repeater sections” and underscored his love for both his profession and his students. Being a product of second chances himself, Janairo justified that he will do what he can to bring the best of his students: “Buong tiyaga ko silang tinuturuan, tinutulungan, at binibigyan ng pag-asa. Marami akong mag-aaral na nabigyan ng pagkakataon tulad ng ginawa ng dati kong mga guro sa UST.”

The annual recognition program conferred the following awards: Gawad Benavides (for length of service); Gawad San Alberto Magno (for outstanding research); Gawad Santo Domingo (for outstanding community development program); Gawad San Lorenzo Ruiz (for outstanding achievement, as recognized nationally or internationally); and the Hall of Fame Award (for receiving three awards in the Dangal ng UST, except the Gawad Benavides).

Gawad Benavides

20 years

1. Asst. Prof. Reverendo R. Vargas ()
2. Asst. Prof. Fredeswindo R. Medina ()
3. Asst. Prof. Danilo C. Guinto ()
4. Asst. Prof. Beverly Sarausad (Faculty of Engineering)
5. Asst. Prof. Naomi Paz S. Nemenzo ()
6. Asst. Prof. Ariel S. Sta. Ana (Conservatory of Music)
7. ()
8. Asst. Prof. Maria Antoinette L. Rosete (College of Commerce and Business Administration)
9. Asst. Prof. James Rabago ()
10. Ms. Maria Teresa Ramos (Junior High School)
11. Asst. Prof. Marie Anne Lourdes N. Guanzon ()
12. Asst. Prof. Jose L. Ngo Jr. (UST-Alfredo M. Velayo College of Accountancy)
13. Asst. Prof. Marcelita Apolonia ()
14. Asst. Prof. Diana Dy (Institute of Physical Education and Athletics)
15. (College of Education)
16. (College of Education)
17. (College of Education)
18. Mrs. Lucila B. Adriano (Miguel de Benavides Library)
19. Mrs. Arlene Matias (Miguel de Benavides Library)
20. Ms. Michelle San Gabriel (Miguel de Benavides Library)
21. Ms. Arni M. Agustin (College of Science)
22. (College of Science)
23. Prof. Corazon Menguito, PhD (College of Science)
24. Asst. Prof. Ma. Victoria B. Pangilinan (College of Science)
25. (College of Science)
26. Asst. Prof. Jennifer T. Angeles (College of Architecture)
27. Asst. Prof. Armando L. Miranda (College of Architecture)
28. Asst. Prof. Enrique C. Sta. Maria (College of Architecture)
29. Mr. Cesar M. Velasco, Jr. (College of Architecture)
30. Asst. Prof. Jocelyn A. Amongo (Faculty of Arts and Letters)
31. Asst. Prof. Mildred Antonio (Faculty of Arts and Letters)
32. (Faculty of Arts and Letters)
33. Mrs. Aurora Cristina P. Bermudez (Faculty of Arts and Letters)
34. Asst. Prof. Rhodoralynn Lintag (Faculty of Arts and Letters)
35. Asst. Prof. Andres Julio V. Santiago, Jr., PhD (Faculty of Arts and Letters)
36. Asst. Prof. Maximo B. Sauz, Jr. (Faculty of Arts and Letters)
37. Asst. Prof. Noel Martin Bautista, MD (Faculty of Medicine and Surgery)
38. Asst. Prof Celeste Mae Campomanes, MD (Faculty of Medicine and Surgery)
39. Asst. Prof Dakila P. De Los Angeles, MD (Faculty of Medicine and Surgery)
40. Asst. Prof . Lerrie D. Gutierrez, MD (Faculty of Medicine and Surgery)
41. Prof. Agnes Cecille G. Llamas, MD (Faculty of Medicine and Surgery)
42. Asst. Prof. Dennis G. Lusaya, MD (Faculty of Medicine and Surgery)
43. Asst. Prof. Alberto P. Paulino, Jr., MD (Faculty of Medicine and Surgery)
44. Asst. Prof. Alberto V. Molano, MD (Faculty of Medicine and Surgery)
45. Mr. Juan Ramon V. Perez de Tagle, MD (Faculty of Medicine and Surgery)
46. Asst. Prof Roberto Uy, MD (Faculty of Medicine and Surgery)

25 years

1. Assoc. Prof. Ma. Ninia I. Calaca (College of Science)
2. Asst. Prof. Rafael Alfonso (College of Science)
3. (College of Education)
4. Asst. Prof. Myra D. Alvarado (Institute of Physical Education and Athletics)
5. Asst. Prof. Gilda R. Kamus (Institute of Physical Education and Athletics)
6. Asst. Prof. Emmanuel D. Batoon (Faculty of Arts and Letters)
7. Asst. Prof. Antonio Chua (Faculty of Arts and Letters)
8. Asst. Prof. Emerito Gonzales (Faculty of Arts and Letters)
9. Asst. Prof. Emmanuel Lopez, PhD (Faculty of Arts and Letters)
10. (Faculty of Arts and Letters)
11. Asst. Prof. Rogelio O. Almira Jr. (Faculty of Engineering)
12. (Faculty of Engineering)
13. Asst. Prof. Joycelyn Poblete (Faculty of Engineering)
14. Asst. Prof. Dolores T. Andres (Conservatory of Music)
15. Ms. Cynthia Justinia P. Yumul (Conservatory of Music)
16. Mr. Proceso Yusi (Conservatory of Music)
17. Mr. Rodolfo Ventura (College of Architecture)
18. Asst. Prof. Avelino D. Micu (College of Architecture)
19. Assoc. Prof. Mary Caroline Castano, PhD (College of Commerce and Business Administration)
20. (Faculty of Pharmacy)
21. Asst.  Prof. Perla P. Cosme ()
22. Mr. Cesar D. Jucutan (Education High School)
23. Prof. Marcelino Banzon (Faculty of Medicine and Surgery)
24. Prof Mary Jocylyn Bautista (Faculty of Medicine and Surgery)
25. Asst. Prof. Eduardo Caguioa (Faculty of Medicine and Surgery)
26. Assoc. Prof. Ruben Cardenas (Faculty of Medicine and Surgery)
27. Asst. Prof. Ma. Rosario Irene D. Castillo (Faculty of Medicine and Surgery)
28. Prof. Ditas Christina Decena (Faculty of Medicine and Surgery)
29. Asst. Prof.Nilo Delos Santos (Faculty of Medicine and Surgery)
30. Prof. Olivia Go (Faculty of Medicine and Surgery)
31. Prof. Isias A. Lanzona  (Faculty of Medicine and Surgery)
32. Prof. Redario C. Laygo (Faculty of Medicine and Surgery)
33. Asst. Prof. Rosella L. Montano (Faculty of Medicine and Surgery)
34. Prof. Alejandro V. Pineda Jr. (Faculty of Medicine and Surgery)
35. Asst. Prof. Estrelita J. Ruiz (Faculty of Medicine and Surgery)
36. Prof. Anniela Y. Soliven (Faculty of Medicine and Surgery)
37. (Faculty of Medicine and Surgery)
38. Assoc. Prof. Edgardo Tan (Faculty of Medicine and Surgery)
39. Assoc. Prof. Ronald A. Yutangco (Faculty of Medicine and Surgery)
40. Prof. Mauel B. Zacarias (Faculty of Medicine and Surgery)

30 years

1. (College of Science)
2. Asst. Prof. Cecilia M. Villaraza (College of Science)
3. Assoc. Prof. Rebecca Adri (Institute of Physical Education and Athletics)
4. Assoc. Prof. Ogden Javier (Faculty of Engineering)
5. Assoc. Prof. Raul Ortega (Institute of Religion)
6. Asst. Prof. Maria Vicenta D. Sanchez (College of Architecture)
7. Asst. Prof. Teresita D.L. Altre (Faculty of Medicine and Surgery)
8. Prof. Ma. Minerva P. Calimag (Faculty of Medicine and Surgery)
9. Prof. Mary Agnes S. Regal (Faculty of Medicine and Surgery)
10. Prof. Clara R. Rivera (Faculty of Medicine and Surgery)
11. Assoc. Prof. Stephen Querico A. Buni (College of Fine Arts and Design)

35 years

1. Ms. Marivic G. Usita (Miguel de Benavides Library)
2. (Faculty of Arts and Letters)
3. Asst. Prof. Pilar I. Romero (College of Education)
4. Assoc. Prof. Angelo A. Morsquillo (Faculty of Engineering)
5. Prof. Edna C. Quinto (Faulty of Engineering)
6. Assoc. Prof. Emmanuel G. Fiedecan (Institute of Religion)
7. Prof. Maribel Nonato (College of Science)
8.  Assoc. Prof. Felix Michael C. Silbor (Institute of Physical Education and Athletics)
9. Asst. Prof. Ramon Javier (Faculty of Medicine and Surgery)
10. Asst. Prof. Ma. Cristina C. Doria (Faculty of Pharmacy)

40 years

1. (College of Science)
2. Prof. Lucila O. Bance (College of Science)
3. Asst. Prof. Angelina A. Silverio (College of Science)
4. Prof. Alfredo P. Co (Faculty of Arts and Letters)
5. Prof. Evelyn R. Laurito (Faculty of Engineering)
6. Prof. Aristea V. Bayquen (Faculty of Pharmacy)
7. Assoc. Prof. Enrique D. Barcelo (Conservatory of Music)
8. Prof. Julie Ann A. Hallazgo (Conservatory of Music)
9. Asst. Prof. Edna B. Sanchez (Institute of Physical Education and Athletics)
10. Assoc. Prof. Digna S. Sese (Institute of Religion)

Gawad San Alberto Magno

1. (College of Science)
2. Prof. Raymond Rosales, MD (Faculty of Medicine and Surgery)
3. (College of Science)
4. (College of Science)
5. Chuckberry Pascual, PhD (Faculty of Arts and Letters)
6. Prof. Alfredo P. Co, PhD (Faculty of Arts and Letters)
7. (Faculty of Arts and Letters)

Gawad Santo Domingo

1. People Empowerment for Arthritis and Lupus (PEARL) (Faculty of Medicine and Surgery)

Gawad San Lorenzo Ruiz

1. (Faculty of Arts and Letters)
2. (College of Science)
3. (College of Science)
4. UST Faculty of Medicine and Surgery Life Support Training Center

Gawad Hall of Fame

1. (College of Science)

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